Bad Moms

Bad Moms:

From the trailer of the new for 2016 film ‘Bad Moms’ the audience are able to work out that the genre of the film is going to be a comedy because in all of the different shots that they use have something that the target audience may find funny.

The audience are able to work out that the film is going to be about being a parent and all the day to day struggles you may come across being a mum or a dad except they have made it funny and over exaggerated these struggles. By the name of the film we are able to work out that the target audience will mainly be parents going to watch it as it is a feel good film for them. They have Mila Kunis playing the main character in this film which will get all of her fans to go and see the film and it is also good promotion for the film directors because they have a big star in their film.

They have used many different conventions in this trailer which is how the audience are able to work out that it is going to be a comedy. One of the conventions is having a family setting; in this trailer you can see that Mila Kunis has children of her own and a husband. Another convention that is used is a sense of humour from most characters, in the trailer they have cut to different scenes with different characters in showing the audience that they all have a sense of humour. They have used bright lighting and a lot of natural light (during the day) which is another convention of a comedy film, this influences the mood it sets on the target audience. It makes the audience feel that it is a bright and happy film. They also have used the classic ‘Idiotic’ character in the film and have included the character in the trailer. They have included this character mixed in with the ‘normal’ people to show the contrast of two different personalities.

They have used up beat, new, in the chart music playing in the background to set the ‘hyped’ up mood and to get the target audience excited to see the film. They have used the same camera shots on all of the characters to show that they are all equal in terms of importance.