we have decided that our target audience would be between the age of 15-18. we came up with this because throughout our film there is scenes of threatening behaviour and there will be violence. Another reason is because the target audience can picture themselves in that situation and it makes it seem more real for them as the characters in the film are of a similar age.
Other than focussing on age we also took into consideration that it is mainly a male dominated target audience that will go and watch a horror movie as some girl find them too scary. Boys at this age seek any kind of thrill and thrive off of gore and violence and they are easier to excite.
In horror movies the story line is not always based on one person but mainly couples or friendship groups who are usually young adults or teenagers. This is why they attract a young target audience because the younger generation feel as though they can relate and picture themselves in that situation.
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